A major esports milestone has arrived as the UCG National Grand Finals and Asia Invitational officially kicked off at Huazhong University of Science and Technology in Wuhan. The event, organized by the Federation of University Sports of China and hosted by Shanghai Gaojing Cultural Media, drew wide attention from government officials, esports champions, and university students alike. For fans already immersed in BD Cricket Live, this tournament brings another form of electrifying competition—one where passion and performance collide on a digital battlefield.
Distinguished guests at the opening ceremony included Gao Fuchao, Party Secretary of the China Coal City Development Union Promotion Association under the State-owned Assets Supervision and Administration Commission (SASAC); Gao Guochao, Deputy Secretary-General of the United Nations Information Organization; and Xue Yanqing, Vice Chairman of the Federation of University Sports of China. Also in attendance were Weidong Dong, CEO of Xianyu Games; Wu Sheng, UCG co-founder and former DOTA world champion; Yan Ziwu, UCG partner; and Yu Jingxi, China’s first League of Legends world champion and UCG partner.
Gao Fuchao emphasized the growing role of esports in national fitness and called for broader support for the industry. Following the opening remarks, UCG’s co-founders sat down with Hubei TV and other media outlets to discuss the future direction of the league. They elaborated on UCG’s commitment to diversity in competitive gaming, highlighting its partnership with Streetball League under the “MVP Project.” Plans are already in motion to incorporate more top-tier mobile esports titles, signaling a strategic expansion into mobile gaming sectors—something even BD Cricket Live audiences may see mirrored in cricket-themed mobile games.
Beyond competitive gameplay, UCG continues to invest in its brand and outreach. Future plans include collaborations with sports and esports celebrities to amplify its presence across Chinese campuses. By doing so, UCG hopes to reach a wider audience and inspire more students to get involved in esports culture. The two-day event brought together students passionate about gaming, turning the national finals and Asia Invitational into a true celebration of campus esports.
Political leaders also lent their voices of support. Li Yizhong, former Minister of Industry and Information Technology, extended his best wishes for a successful event, expressing hope that UCG continues to grow with backing from all sectors. Li Weihong, former Vice Minister of Education, encouraged students to find nourishment and personal growth through esports. Ma Wenpu, former Vice Minister of the International Department of the Communist Party of China, praised the UCG for uniting teams from China, Japan, and Korea, describing it as a high-level competition and a valuable platform for cultural exchange.
Xianyu Games CEO Weidong Dong and UCG co-founder Wu Sheng 2009 both delivered visionary speeches on developing esports in universities. Wu emphasized that college students are the beating heart of China’s esports ecosystem and promised that UCG will continue to be the dream stage for students who love gaming. His goal is for UCG to become the esports tournament that every student gamer is proud of.
The ceremony concluded with seven honored guests joining together on stage to officially launch the UCG Grand Finals and Asia Invitational. As the annual closing event of UCG, this competition gathered political figures, legendary players, and student teams, marking a new chapter in the growing acceptance of collegiate esports. And just like the intense matches seen on BD Cricket Live, UCG’s rise shows how competitive spirit knows no boundaries—whether on the field or behind a screen.